The Smarter Summer Report Your guide to smarter summer planning

The smarter summer report is your shortcut to planning with confidence, so you can find the best places to go on summer holiday. Discover clever timings, better-value and useful insights to help you decide where and when to go.

Cheapest times to travel this summer

There’s booking summer. Then there’s outsmarting it. We’ve crunched the numbers to uncover when prices dip, so you can swap the guesswork for good timing.

Clever alternatives

Make your money go further

With lots of people eyeing up the same places, it pays to look elsewhere. These cheaper, handpicked alternative summer destinations serve up similar sunshine, scenery or city vibes, often with lower prices, fewer crowds and a bit more room to explore.

Smarter places to travel this summer

Affordable destinations to consider this summer

City

Dortmund, Germany

Beer, football and a brilliant industrial-cool makeover. Dortmund punches above its weight for a laid-back city break in the Ruhr.
Beer, football and a brilliant industrial-cool makeover. Dortmund punches above its weight for a laid-back city break in the Ruhr.

City

Cork, Ireland

Ireland's foodie capital with a colourful harbour, brilliant markets and easy access to the Wild Atlantic Way. Craic guaranteed.
Ireland's foodie capital with a colourful harbour, brilliant markets and easy access to the Wild Atlantic Way. Craic guaranteed.

City

Luxembourg

Tiny but mighty. Medieval fortresses, lush river valleys and a surprisingly vibrant scene make this Grand Duchy a real gem.
Tiny but mighty. Medieval fortresses, lush river valleys and a surprisingly vibrant scene make this Grand Duchy a real gem.

City

Castellon de la Plana, Spain

Sun, oranges and an authentic Spanish vibe without the tourist crowds. The Costa del Azahar coastline is right here.
Sun, oranges and an authentic Spanish vibe without the tourist crowds. The Costa del Azahar coastline is right here.

City

Baden-Baden, Germany

Elegant Black Forest spa town where thermal baths, a grand casino and riverside parkland make for an indulgent summer escape.
Elegant Black Forest spa town where thermal baths, a grand casino and riverside parkland make for an indulgent summer escape.

City

Eindhoven, Netherlands

Design capital of the Netherlands. Cutting-edge architecture, creative nightlife and innovation at every corner.
Design capital of the Netherlands. Cutting-edge architecture, creative nightlife and innovation at every corner.

City

Turin, Italy

Baroque palaces, world-class chocolate and the Alps on the horizon. Northern Italy at its most stylish and underrated.
Baroque palaces, world-class chocolate and the Alps on the horizon. Northern Italy at its most stylish and underrated.

City

Cologne, Germany

That cathedral is just the start. Cologne's vibrant Old Town, Rhine riverbanks and legendary Koelsch beer are hard to beat.
That cathedral is just the start. Cologne's vibrant Old Town, Rhine riverbanks and legendary Koelsch beer are hard to beat.

Island

Jersey, Channel Islands

Rugged cliffs, sandy bays and a unique British-French culture mix. The Channel Islands's biggest island has serious charm.
Rugged cliffs, sandy bays and a unique British-French culture mix. The Channel Islands's biggest island has serious charm.

City

Trapani, Italy

Windswept Sicilian port with sparkling salt pans, ancient ruins and boat trips to the stunning Egadi Islands.
Windswept Sicilian port with sparkling salt pans, ancient ruins and boat trips to the stunning Egadi Islands.

City

Dortmund, Germany

Beer, football and a brilliant industrial-cool makeover. Dortmund punches above its weight for a laid-back city break in the Ruhr.
Beer, football and a brilliant industrial-cool makeover. Dortmund punches above its weight for a laid-back city break in the Ruhr.

City

Cork, Ireland

Ireland's foodie capital with a colourful harbour, brilliant markets and easy access to the Wild Atlantic Way. Craic guaranteed.
Ireland's foodie capital with a colourful harbour, brilliant markets and easy access to the Wild Atlantic Way. Craic guaranteed.

City

Luxembourg

Tiny but mighty. Medieval fortresses, lush river valleys and a surprisingly vibrant scene make this Grand Duchy a real gem.
Tiny but mighty. Medieval fortresses, lush river valleys and a surprisingly vibrant scene make this Grand Duchy a real gem.

City

Castellon de la Plana, Spain

Sun, oranges and an authentic Spanish vibe without the tourist crowds. The Costa del Azahar coastline is right here.
Sun, oranges and an authentic Spanish vibe without the tourist crowds. The Costa del Azahar coastline is right here.

City

Baden-Baden, Germany

Elegant Black Forest spa town where thermal baths, a grand casino and riverside parkland make for an indulgent summer escape.
Elegant Black Forest spa town where thermal baths, a grand casino and riverside parkland make for an indulgent summer escape.

City

Eindhoven, Netherlands

Design capital of the Netherlands. Cutting-edge architecture, creative nightlife and innovation at every corner.
Design capital of the Netherlands. Cutting-edge architecture, creative nightlife and innovation at every corner.

City

Turin, Italy

Baroque palaces, world-class chocolate and the Alps on the horizon. Northern Italy at its most stylish and underrated.
Baroque palaces, world-class chocolate and the Alps on the horizon. Northern Italy at its most stylish and underrated.

City

Cologne, Germany

That cathedral is just the start. Cologne's vibrant Old Town, Rhine riverbanks and legendary Koelsch beer are hard to beat.
That cathedral is just the start. Cologne's vibrant Old Town, Rhine riverbanks and legendary Koelsch beer are hard to beat.

Island

Jersey, Channel Islands

Rugged cliffs, sandy bays and a unique British-French culture mix. The Channel Islands's biggest island has serious charm.
Rugged cliffs, sandy bays and a unique British-French culture mix. The Channel Islands's biggest island has serious charm.

City

Trapani, Italy

Windswept Sicilian port with sparkling salt pans, ancient ruins and boat trips to the stunning Egadi Islands.
Windswept Sicilian port with sparkling salt pans, ancient ruins and boat trips to the stunning Egadi Islands.

Have a quick view of clever alternative destinations

  1. Dortmund, Germany — average flight price: £72

  2. Cork, Ireland — average flight price: £83

  3. Luxembourg, Luxembourg — average flight price: £86

  4. Castellon de la Plana, Spain — average flight price: £89

  5. Baden-Baden, Germany — average flight price: £89

  6. Eindhoven, Netherlands — average flight price: £94

  7. Turin, Italy — average flight price: £102

  8. Cologne, Germany — average flight price: £114

  9. Jersey, Unknown — average flight price: £123

  10. Trapani, Italy — average flight price: £125

Under-the-radar destinations

Summer destinations without the crowds

The places everyone’s searching for are only part of the story. We’ve uncovered destinations quietly waiting to be discovered when planning summer holidays full of character, lighter on crowds and ready to surprise you.

Top 10 lesser-known destinations for 2026

  1. Turku, Finland

  2. Thunder Bay, Canada

  3. Crotone, Italy

  4. Kalymnos, Greece

  5. Ioannina, Greece

  6. Pico, Portugal

  7. Clermont-Ferrand, France

  8. Kiruna, Sweden

  9. Astypalaia, Greece

  10. Cordoba, Argentina

Try our 'Underrated Destinations' filter to discover amazing lesser known places that don’t come with the larger crowds and queues.

Search for Underrated Destinations

The most popular destinations

The must-see spots dominating the charts

Some places are popular for a reason. These are seeing high interest, loved for their standout sights and all round holiday appeal. If you’re looking where to go for a summer break that’s tried and tested, start here, with tips on when to go and how to save.

Málaga, Spain

Picasso's hometown, with a seaside twist

Cheapest week to travel: 31 August - 6 September
Cheapest day to travel: Tuesday

Málaga mixes sun-warmed beaches with Picasso's hometown charm, where tiled streets lead to late-night tapas, harbour walks, art-filled corners and sunny days along Spain's Costa del Sol.

Faro, Portugal

Bangkok, Thailand

Orlando, United States

Corfu, Greece

Cheapest week to travel: 6 – 12 July
Cheapest day of the week to travel: Tuesday

Milan, Italy

Split, Croatia

Cheapest week to travel: 31 August – 6 September
Cheapest day of the week to travel: Monday

Lisbon, Portugal

The shoulder season sweet spot

Timing can make all the difference

June and September are summer’s quieter overachievers. You still get the sunshine, but with lower prices, shorter queues and a much easier shot at that dinner reservation. It’s the best of summer, with a bit more breathing room.

The cheapest destinations to go in June 2026

  1. Poprad, Slovakia — average flight price: £55

  2. Rabat, Morocco — average flight price: £57

  3. Szczecin, Poland — average flight price: £59

  4. Lublin, Poland — average flight price: £62

  5. Castellon de la Plana, Spain — average flight price: £63

  6. Reggio Calabria, Italy — average flight price: £68

  7. Baden-Baden, Germany — average flight price: £68

  8. Kosice, Slovakia — average flight price: £72

  9. Poznan, Poland — average flight price: £74

  10. Limoges, France — average flight price: £77

The cheapest destinations to go in September 2026

  1. Poprad, Slovakia — average flight price: £54

  2. Dortmund, Germany — average flight price: £58

  3. Lodz, Poland — average flight price: £65

  4. Rabat, Morocco — average flight price: £68

  5. Szczecin, Poland — average flight price: £69

  6. Castellon de la Plana, Spain — average flight price: £69

  7. Baden-Baden, Germany — average flight price: £69

  8. Brno, Czechia — average flight price: £71

  9. Gothenburg, Sweden — average flight price: £72

  10. Perpignan, France — average flight price: £74

Information and indicative prices as of March 2026, based on Skyscanner data. Prices converted from GBP using April rates. Please check final prices and travel guidance before booking.

Travel with confidence this summer. If you’re facing travel disruption, we’re here to help you understand your options and plan your next step. Know the facts.

Tools to help you save

From solo travel inspiration to family summer holiday ideas on a budget, there are easier ways to spot price reductions and track fares.

Make summer stretch on and on...

From travels around Italy and India with Accidentally Wes Anderson, to discovering amazing places with Explore Everywhere, there are lots of ways to keep that summer feeling going.