CEO and co-founder Gareth Williams spoke this week with CNBC on Skyscanner’s journey in the Asia-Pacific market.
The Asia-Pacific market is hugely diverse, and travel booking in each country can be very different –in some markets paying for products by instalments is common, in others doing so offline rather than online is the norm. However, travel is, as Gareth says in his interview, ‘inherently international’, and so an international player providing worldwide content is necessary.
Half the world’s growth in air traffic over the next two decades will come from travel to, from, or within, the Asia-Pacific region. As part of Skyscanner’s growth in the region, we last year acquired Chinese travel metasearch site Youbibi, so as to help us create an even better product for the Chinese market, based on Chinese technology and built by Chinese travel tech specialists for Chinese travellers. This, coupled with Skyscanner’s powerful technology and global coverage, has ensured we can be a truly global travel service provider for Chinese nationals, domestically and internationally.
Last year we saw a 61% increase in unique monthly visitors from China, as well as a 162% increase in mobile visitors. China, and the wider Asia-Pacific market in general, continues to be of huge importance to Skyscanner. To hear more, watch the CNBC interview here.
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