If you’re keen to join the team and become one of our world explorers, then we should probably tell you a little about how things work over here. For those of you who don’t know (and if you don’t you should probably just close the browser now and call it a day – we kid, we kid), Skyscanner is a global search engine for all things travel and, because we love numbers, each month we have 50 million visitors and counting.
Our structure might be a little different to what you have seen before – we work under teams that are called Squads, which are grouped under Tribes (hopefully we haven’t lost you yet). The marketing tribe (more commonly known as the Growth Tribe) is divided into four regions – Americas, Asia-Pacific, Europe and Greater China. What’s great about this is each market within these continents can be totally localised and truly cater to traveller needs. In other words, travellers in the UK will have different school holidays to say, travellers in Sweden and between these will have different favourite holiday hot spots. This makes for totally different types of content that will be more suitable at completely different times in the year.
To keep things simple (what with all the different traveller needs per country) we like to base our content around five core things:
1. Audience needs We always put the traveller first, so we need to know who they actually are and what their needs are.
2. Campaign timingWhen is this activity expected to go live to be the most successful and have the best impact.
3. Content typeWhat type of content do we need to create? We need to know what type of messaging we are wanting to give our audience and the best places to put this.
4. Distribution channelsRather than putting content in every available place, we like to focus on channels that are right for our audience and right for the type of content that we are wishing to convey. There’s no point in us yelling about Coachella 3 months after the event or in places where they have zero interest in festivals.
5. Success metricsWe don’t just care about impressions and engagement over here (don’t get us wrong – it’s still pretty important), but our main focus to make sure that the content we have created is actually benefiting us alongside our key metrics and is useful for our travellers. A good example for this would be the number of people that search for flights after reading an article vs getting a crap-tonne of people on a page who then disappear into the night. Basically we want to inspire people to explore the world.
For most of you, working with brands will be second nature now but as you’ll know, each relationship can be a little different whoever you work with! We use content in many different ways from engaging content like photos and videos, useful and educational stories like feature tips and travel advice, to destination pieces which are great with helping people to get excited about travel.
To make sure that we don’t waste any time (’cause we know it’s precious) we like to start small and test, test, test. This way we can quickly see if something is working or not, try to figure out why and then mix it up if it isn’t quite giving the travellers what they need!
Our attention to measuring success isn’t so that we can watch you and yell if something isn’t working (we’re actually quite nice and hate yelling) – it just means that we can quickly see how and where we can make it better. At Skyscanner, we like to think it’s better to figure out something isn’t working quickly so we can get to the best possible outcome even faster and share these learnings! We definitely don’t want to rain on your creative vibes and we know that your audience is just as important as ours so it’s all about working together to make the best content possible.
If you’re interested in joining, then fill out the form below, and if you’re interested but have a couple questions, feel free to pop them in the comments section. Please note we’re not able to respond to every request.
We’re not currently accepting any new requests.
_Skyscanner is the world’s travel search engine, helping your money go further on [flights](http://www.skyscanner.net/), [hotels ](http://www.skyscanner.net/hotels)and [car hire](http://www.skyscanner.net/carhire)._
