Sten Do
Surge
The Group Getaways Trend
As people marry later in life and shift away from more traditional ‘boys-only’ or ‘girls-only’ events, couples are reimagining the sten do – bringing together friends and family for one shared, unforgettable celebration.
Sten party insights
Insight
Bali is where groups stay the longest, averaging 6+ nights
Would choose a shared celebration
Millennials
Trending group travel destination
Frankfurt
Germany
search increase
Trending group travel destination
São Paulo
Brazil
search increase
Year-on-year increase in video views featuring #Bachelor or #Bachelorette
A quarter of travellers would choose a shared pre-wedding hen-stag do with their partner, friends and family.
Nearly two in five Gen Z and one in three Millennials would choose a shared celebration.
Why? They’re seen as…
More fun
50%Cheaper
47%More convenient
42%Better for shared friendship groups
36%Less hassle
35%Better quality time together before the wedding
33%Group travel is on the rise
Flight searches for adult group travel are up 13% year on year.
Our experts’ top trending destinations for a 2027 sten do, based on group flight and accommodation bookings.1
Year-on-year search increase
Globally, group trips average seven travellers. Tokyo tops hotel demand with nearly five-night stays. Bali, meanwhile, is where groups stay the longest, averaging more than six nights.2
Year-on-year increase in video views featuring #Bachelor or #Bachelorette5
- Adult-only group travel proxy — 0 children/infants; hotel bookings on Skyscanner filtered to 6+ adults; flight searches on Skyscanner aggregated at destination level (groups fly separately) between January and June 2026 compared to same period the previous year. ↩︎
- Adult-only group travel proxy — 0 children/infants; hotel bookings on Skyscanner filtered to 6+ adults; flight searches on Skyscanner aggregated at destination level (groups fly separately) between January and June 2026 compared to same period the previous year. ↩︎
- Insight based hotel bookings on Skyscanner filtered to 6+ adults between January and June 2026 ↩︎
- Insight based hotel bookings on Skyscanner filtered to 6+ adults between January and June 2026 ↩︎
- TikTok search data comparing April 2025 with April 2026. ↩︎