2026 Trending Destinations
The places on the rise
Where travellers are looking to go next
Our travel experts have dived into the data and handpicked 10 destinations1 from those which saw the biggest YoY search surges, to help travellers experience the buzz before they become bigger names.
The not-so-obvious are stealing the spotlight
We analysed tens of thousands of data points to understand what’s trending and why.
UK travellers are turning their attention to smaller, lesser-known destinations that fly further under the radar but offer something fresh beyond the big-name spots.
From the seaside charm of Salerno to the calm, culture-packed capital of Morocco, these places to travel are turning heads and climbing charts.
Destination
Salerno
Italy
With its sea views and historic ‘centro storico’, Salerno is a charming coastal town – and an affordable alternative to the popular nearby Amalfi and Positano.
Destination
Koror
Palau
This tiny Pacific island paradise offers spectacular diving and vibrant culture – perfect for travellers seeking immersive experiences and aquatic adventures.
Destination
Kochi
Japan
Known for cherry blossoms and delicious cuisine, Kochi offers a more relaxed, off-the-beaten-track slice of Japan for travellers looking for less hustle and bustle.
Destination
Bilbao
Spain
This walkable artistic city, where medieval streets meet modernist architecture, is the perfect base for a culture-rich escape to Spain’s Basque Country.
Destination
Rabat
Morocco
Morocco’s laidback capital offers historical charm without Marrakesh’s crowds, making it ideal for travellers craving calm and culture.
Destination
Akureyri
Iceland
A gateway to Iceland’s north, Akureyri offers epic waterfalls, the northern lights and wild landscapes – and is now easier to reach thanks to new flight routes.
Destination
Rijeka
Croatia
A rising star on the Adriatic and now a stop on the new Adriatic Express train, Rijeka is a quieter alternative to Croatia’s more popular areas.
Destination
Kaunas
Lithuania
A lively student city with street art and medieval charm, Kaunas’ mix of affordability and creativity gives it growing appeal as an affordable European city break.
Destination
St John’s
Canada
This colourful harbour town in Newfoundland boasts stunning coastal scenery paired with rugged charm. Outdoor enthusiasts can see puffins, whales and even icebergs.
Destination
St George’s
Grenada
Lush rainforest, spice markets and golden beaches, St. George’s is a glorious alternative for travellers seeking Caribbean culture and the good times.
Discover the trends yourself. Search now.
Lithuania. Easy to fall for. Impossible to forget.
UNESCO-listed architecture on every corner, inviting cafes with rich aromas, inspiring art galleries, fresh green spaces, and gourmet food at a price that won’t hurt your wallet. Lithuania has many layers – and they’re ready to be explored.
Sponsored by Visit Lithuania
- Destinations seeing increase in flight searches between 1 January 2025 and 30 June 2025 for travel throughout 2025 compared to the same period in 2024, then selected for travel suitability. ↩︎