All photos (21)I Amsterdam Sign
I Amsterdam Sign
I Amsterdam Sign

I Amsterdam Sign

78 reviews
Sights and Museums,Historic Site,Monument,Landmark
Popular with:
  • 9.8
    Family Travelers
  • 8.2
    Backpackers
  • 8.1
    Art & Design Lovers
  • 7.5
    Students
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In front of Rijksmuseum, Amsterdam
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Did you even go to Amsterdam if you didn't get your photo taken with this sign?! If you want a solo photo with it, be prepared to get up at the crack of dawn because that thing is ... Read more
always swarming with people during the day.

Member Reviews(78)

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Pro 2018
Edinburgh, UK

Did you even go to Amsterdam if you didn't get your photo taken with this sign?!

If you want a solo photo with it, be prepared to get up at the crack of dawn because that thing is always swarming with people during the day.

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London, UK

This spot might be very crowded but it is a MUST! A quick picture should do it despite the numerous people who just suddenly appear in front of you. It is very easy to get there as it is right next to the Van Gogh Museum and the Rijksmuseum.

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Reno, Nevada, USA

It is significantly more crowded than any movie has ever lead on so trying to get your own photo without other people was a huge challenge. People would just come stand in front of you. It was actually pretty funny. But other then the crowd, the sign is really fun to climb on but it's harder than it looks!

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Local from Amsterdam, Netherlands

I think this enviroment is honestly another world. From the landscapes to the food different style and a lovely culture!

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Durham, North Carolina

Nothing super special-but the sign is tucked away in a natural setting. So, if you like nature and taking pictures of city signs, then this is the place for you.

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Ottawa, Canada

Fun spot for a great photo opportunity! Next to the Van Gogh and Moco museums, so easy to get to.

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Hellevoetsluis

This doesn't do anything for me. It's just a big sign where everyone takes pictures.

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Calgary, Canada

Very icon and located near great art museums. Therefore, everyone comes here to take a selfie, climb on the sign or at least take a photo.

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Pro 2018
San Francisco, California

It's a great photo opportunity, so be sure of course to get your obligatory snapshot!

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Local from Amsterdam

I AMSTERDAM SIGN
This enormous logo is located at the Museumplein, near the Rijksmuseum and the Van Gogh Museum. I noticed over the years that tourists from all over the world like to climb in it and to make selfies and pictures. Why? I, as a native Mokummer, have really no idea. But that this I Amsterdam Sign attracts visitors to my beautiful city, that’s what I know for sure. So I rated this logo with a eh….

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Tel Aviv

Cool place for climbing and taking photos on the big sign, just be careful with your kids

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New Delhi, India

nothing really special yet it appears it's obligatory to get a photo here. with so many other places to see art, this isn't something in my opinion which warrants that much attention

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London, UK

Come here for the quintessential Amsterdam picture atop a letter! Conveniently located near all the museums as well :)

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Buenos Aires, Argentina

The I Amsterdam sign at the Rijksmuseum is now a classic postcard, but if you want to avoid the large groups of tourists who will surely photobomb your picture, go to the Vondelpark instead, where this exact same sign is usually people-free.

Recommended for:Family Travelers
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Melbourne, Australia

SO CROWDED! But lots of fun if you're into posing, selfies, people watching etc.

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Melbourne, Florida

A very nice place to sit around and chill out around the reflecting pool. I really enjoyed the time spent here.

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Edinburgh, UK

Photo opportunity. Must be done and right by Rijksmuseum and Van Gough Museum.

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Puerto Vallarta, Mexico

In the square in the museum district is a large sculpture that spells out I Amsterdam. It's a great statement on the very individualistic nature of the people of this city!

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San Diego
First to Review

Classic tourist spot, but it's worth a quick pic anyway - if you can get in among the throngs of people doing the same thing. The good thing is the monument is at the head of the Museumplein: a great park for strolling, feeding ducks in the reflecting pool, and snacking on frikadel or frites at the various vendors. So munch and stroll while you wait for a pic, if you must.

Recommended for:Backpackers
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Pro 2018
Los Angeles, California
Community ManagerAmbassador

This is made as the perfect photo opt! One of those sites that are visited by millions of tourists a year!

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I Amsterdam Sign
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