All photos (36)Heineken Experience
Heineken Experience
Heineken Experience

Heineken Experience

96 reviews
Sights and Museums,Bars, Clubs and Nightlife,History Museum,Brewery
Popular with:
  • 9.8
    History Buffs
  • 8.5
    Adventure Travelers
  • 8.2
    Foodies
  • 7.4
    Students
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Stadhouderskade 78, Amsterdam, NH 1072 AE Netherlands
+31 20 523 9222
www.heinekenexperience.com
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Description
The Heineken Beer Company has its headquarters in Amsterdam, out of which it runs the Heineken Experience attraction. Previously the company’s primary brewery, the building now serves as a visitor ... Read more
center and museum. The attraction is one of Amsterdam’s most popular, with free beer samples being a major draw. One of the Experience’s designers had this to saw when asked about how they went about structuring the attraction: "We wanted to bring back the connection with beer-making, and the history of Heineken, to help people see it, touch it, taste it." A visit to this popular site will convince you the designers succeeded.

Member Reviews(96)

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Washington, D.C., District of Columbia, USA

Really fun place to visit, you get to see how they brew the beer and get to taste it too! It’s a great place to visit in a group and with friends.

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Queens, New York State, USA

Definitely a must go if you're into beer! The best part is the drinks though!

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San Gabriel, California

So much fun! The tour is very interactive. They had lots of games towards the end of the tour. Well worth the price. Also, there is a beautiful view from the rooftop

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Lake Mary, Florida, USA

Never liked beer let alone Heineken until the experience I learned how to actually enjoy a beer! Then the mini club at the end was the best part.

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Ottawa, Canada

The Heineken Experience is a great time! Very interactive exhibit that incorporates things I've never seen before. You guy three half pints over the course of the tour, and you finish it off on a rooftop party. Would highly recommend for beer enthusiasts, people who enjoy a good time, or a group of friends!

Recommended for:StudentsBackpackers
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Pro 2018
San Francisco, California

We had a good time here, but heads up it's not an active brewery anymore; it's just a tourist attraction now that shows you the brewery process. Of course, you do get beer included in your admission.

Recommended for:FoodiesBackpackers
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Reggio di Calabria

Route through heineken history with many funny things such as the possibility of taking pictures in different ways connected with beer and sending them to your email. 3 beers included

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San Jose, California, USA

Got here after closing time, however the group of six and myself were able to convince them to let one last group in. Glad they did.

Stroll around, check out the merchandise, but mostly take someone along who doesn't drink beer so you can get their free drink.

Recommended for:Adventure Travelers
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Belo Horizonte, Brazil

It was very nice, they show the process to produce beer and you get a tour on the end

Recommended for:Nightlife Lovers
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Tel Aviv

It's nice to go around the tour. Don't plan to be there more then 45 min (which makes it pretty expensive)

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Pro 2018
Klang, Malaysia

People who like beer will visit this place. We walked passed by this factory because no time to visit.

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Puerto Vallarta, Mexico

Checked out going for a tour here but it was so incredibly expensive I decided against it.

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Hartford, Connecticut, USA
Ambassador

The Heineken Experience is similar to the Willy Wonka Factory experience but without the Umpa Lumpas and there is no chocolate (or in this case beer) river. However, people can enjoy awesome historical exhibits, Heineken beer facts, a beer tasting lesson, a beer ride, and a lounge for visitors to interact and enjoy a couple free beers. Proost!

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Reading, UK

I visited this many years ago when it was still a brewery. Two things that stood out. 1) Try to get on the early tour as it was less crowded, and 2) Try to visit on your birthday and take proof that it is your birthday.

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Brisbane, Australia

Brewery visit. It is kind of corny, but if you are a fan of Heineken beer it is probably something you will do. You get a couple free beers in the brewery tour, which makes this a decent option for a little pre-partying :)

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Pro 2018
Los Angeles, California
Community ManagerAmbassador

Wow what a museum! Interactive commercial pods and sensory movies to beer tasting and beer pouring class! Must do if you are in Amsterdam! Soo much fun!!

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Kifissia, Greece

Good fun, information about beer and brewing, free beers at the end. In my opinion, worth doing, especially if you have children with you

Recommended for:Family Travelers
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München, Deutschland

I like to drink beer, so of course we had to visit the Heineken Experience Museum. It was fun, especially the 4D-movie and the beer tasting. One bad thing: Heineken isn't the best beer :D but perhaps you just can't compare it to our Bavarian beer.

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Bordeaux, France

I'm not a big fan of brewery tours, but the Heineken Experience was well worth it. It is extremely interactive and holds your attention throughout the whole tour. Because Heineken is a sponsor for major events and organizations, like the UEFA Champions League, they have a lot more to show than just how their beer is made. There is a taste test at the end of the tour and the option to personalize your own Heineken bottle. The gift shop at the end is filled with loads of great stuff. A great place to buy a souvenir for one of your beer fanatic friends from back home!

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Tel Aviv, Israel

Interesting to visit if you are not familiar with the process of beer making.

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Heineken Experience
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Aliases: Heineken Brewery

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