All photos (37)Heineken Experience
Heineken Experience
Heineken Experience

Heineken Experience

100 reviews
Sights and Museums, Bars, Clubs and Nightlife, History Museum, Brewery, Popular
Popular with:
  • 9.8
    History Buffs
  • 8.4
    Adventure Travellers
  • 8.1
    Foodies
  • 7.6
    Students
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Stadhouderskade 78, Amsterdam, NH 1072 AE Netherlands
+31 20 721 5300
http://www.heineken.com/Heineken-Experience/Heineken-Experience
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Description
The Heineken Beer Company has its headquarters in Amsterdam, out of which it runs the Heineken Experience attraction. Previously the company’s primary brewery, the building now serves as a visitor ... Read more
center and museum. The attraction is one of Amsterdam’s most popular, with free beer samples being a major draw. One of the Experience’s designers had this to saw when asked about how they went about structuring the attraction: "We wanted to bring back the connection with beer-making, and the history of Heineken, to help people see it, touch it, taste it." A visit to this popular site will convince you the designers succeeded.

Member Reviews(100)

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New York City

Amazing self guided tour. Active fun stations with a ton of beer waiting at the end!

Recommended for:BackpackersAdventure TravellersHipsters
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Pro 2018
Edinburgh

Good little trip with an interactive tour. Plenty of beers to drink but try to go during the week unless you want to be surrounded by a lot of super annoying humans.

Recommended for:Budget TravellersStudentsBackpackers
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Pro 2018
Washington, D.C.

Really fun place to visit, you get to see how they brew the beer and get to taste it too! It’s a great place to visit in a group and with friends.

Recommended for:FoodiesStudentsHipsters
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Queens

Definitely a must go if you're into beer! The best part is the drinks though!

Recommended for:History BuffsAdventure TravellersArt & Design Lovers
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San Gabriel

So much fun! The tour is very interactive. They had lots of games towards the end of the tour. Well worth the price. Also, there is a beautiful view from the rooftop

Recommended for:Budget TravellersArt & Design LoversSolo Female
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Lake Mary

Never liked beer let alone Heineken until the experience I learned how to actually enjoy a beer! Then the mini club at the end was the best part.

Recommended for:FoodiesHistory BuffsAdventure Travellers
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Ottawa

The Heineken Experience is a great time! Very interactive exhibit that incorporates things I've never seen before. You guy three half pints over the course of the tour, and you finish it off on a rooftop party. Would highly recommend for beer enthusiasts, people who enjoy a good time, or a group of friends!

Recommended for:StudentsBackpackers
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Pro 2018
The San Francisco Bay Area

We had a good time here, but heads up it's not an active brewery anymore; it's just a tourist attraction now that shows you the brewery process. Of course, you do get beer included in your admission.

Recommended for:FoodiesBackpackers
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Reggio di Calabria

Route through heineken history with many funny things such as the possibility of taking pictures in different ways connected with beer and sending them to your email. 3 beers included

Recommended for:Outdoor EnthusiastsAdventure TravellersHipsters
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San Jose

Got here after closing time, however the group of six and myself were able to convince them to let one last group in. Glad they did.

Stroll around, check out the merchandise, but mostly take someone along who doesn't drink beer so you can get their free drink.

Recommended for:Adventure Travellers
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Belo Horizonte, Brazil

It was very nice, they show the process to produce beer and you get a tour on the end

Recommended for:Nightlife Lovers
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Tel Aviv

It's nice to go around the tour. Don't plan to be there more then 45 min (which makes it pretty expensive)

Recommended for:Family TravellersFoodiesHistory Buffs
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Pro 2018
Klang

People who like beer will visit this place. We walked passed by this factory because no time to visit.

Recommended for:Business TravellersFoodies
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Puerto Vallarta

Checked out going for a tour here but it was so incredibly expensive I decided against it.

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Hartford
Ambassador

The Heineken Experience is similar to the Willy Wonka Factory experience but without the Umpa Lumpas and there is no chocolate (or in this case beer) river. However, people can enjoy awesome historical exhibits, Heineken beer facts, a beer tasting lesson, a beer ride, and a lounge for visitors to interact and enjoy a couple free beers. Proost!

Recommended for:Budget TravellersHistory Buffs
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Pro 2018
Reading

I visited this many years ago when it was still a brewery. Two things that stood out. 1) Try to get on the early tour as it was less crowded, and 2) Try to visit on your birthday and take proof that it is your birthday.

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Pro 2018
Brisbane

Brewery visit. It is kind of corny, but if you are a fan of Heineken beer it is probably something you will do. You get a couple free beers in the brewery tour, which makes this a decent option for a little pre-partying :)

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Pro 2018
Los Angeles
Community ManagerAmbassador

Wow what a museum! Interactive commercial pods and sensory movies to beer tasting and beer pouring class! Must do if you are in Amsterdam! Soo much fun!!

Recommended for:Business TravellersHipsters
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Kifissia

Good fun, information about beer and brewing, free beers at the end. In my opinion, worth doing, especially if you have children with you

Recommended for:Family Travellers
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Pro 2018
Munich

I like to drink beer, so of course we had to visit the Heineken Experience Museum. It was fun, especially the 4D-movie and the beer tasting. One bad thing: Heineken isn't the best beer :D but perhaps you just can't compare it to our Bavarian beer.

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Heineken Experience

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Aliases: Heineken Brewery

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