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Skyscanner sees 35% traffic growth despite travel industry downturn

Skyscanner sees 35% traffic growth despite travel industry downturn, the flight search engine that allows users to find the cheapest flight for their trip by comparing air fares across hundreds of different routes, has reported a 35% rise in visitor numbers over the last 12 months, despite the recent turbulence in the airline industry and the global financial downturn.

The past year has been a tough time for the airline industry with over 20 airlines ceasing to trade or going into administration, including Silverjet, Zoom and XL Airlines, which cited high oil prices and drops in consumer spending as the main reasons for their downfall.

Barry Smith, Skyscanner co-founder and Chief of Business Development commented on the rise in popularity of the flight search engine site:

“Skyscanner is seeing a definite increase in the number of people searching for flights, even though the aviation and travel industry as a whole are facing difficult trading conditions. All the evidence we have shows that people are still flying but due to the financial pinch, it seems both individuals and businesses are being more careful with their spending, so are using Skyscanner to ensure that they always find the cheapest air fares for their journey.”

Skyscanner has also previously reported traffic spikes following the cancellation of a route or the collapse of an airline.

“We saw a 269% rise in Skyscanner traffic on XL Airline routes in the hours following their demise, and a similar rise after Zoom went down. It seems that Skyscanner is the first place people turn to when they need to find a cheap flight quickly” added Smith.

Over one million flights are searched for daily using Skyscanner’s flexible search system. The website compares flight prices for both traditional and budget airlines, and users then book their flights directly with the official airline ensuring they get the lowest possible price with no added commission.

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