Global travel search engine Skyscanner has run its first broadcast on Twitter’s new live streaming app, Periscope. The #24hPeriscope campaign was designed to test out the new technology and see how it could be used to offer a richer experience for travellers looking for inspiration.
Planned in just five days, the 24 hour broadcast brought together 19 travel bloggers from around the world together with Skyscanner team members to share their insider tips and knowledge of their country live with travellers tuning in around the world. The broadcasts offered insights from 22 cities around the world, from Toronto to Tokyo.
Skyscanner provides travel tips and insight to people around the world through its travel news and features which is read by 10 million people each month. With close to 300k followers on its global Twitter accounts, and a focus on delivering travel inspiration, Skyscanner was also able to reach 1.6m users with the campaign, generating 1.2k tweets with #24hPeriscope becoming a trending hashtag on the day.
Sam Poullain, social media manager at Skyscanner comments: “We’re always looking to find new ways in which we can share inspiration with travellers around the world and we were immediately drawn to the possibilities offered by the Periscope app when it launched. We wanted to see whether the app could bring destinations to life through the eyes of local travel experts through a series of live broadcasts in 22 cities around the world over 24 hours.
“It is a new technology which brought its own challenges, and we were working to tight deadlines but have been impressed with the results we generated. Working with an enthusiastic network of 19 travel bloggers around the world, the feedback on our 24 project exceeded our expectations with over 23 thousand people tuning in. We certainly think there a demand for live video streaming to bring destinations to life in real-time and make finding inspiration on where to travel more immediate as well as fun and are looking at ways we can explore this new channel further.”