A new shopping initiative has been introduced at Newcastle International Airport as part of a nationwide pilot scheme.
The retail outlet at Newcastle took 12 months to complete and replaces the Alpha Airport Shopping store and will stock alcohol, tobacco and luxury goods at duty-free prices.
The redesign from parent group Alpha followed a survey on customer behaviour and includes a layout best thought to encourage shoppers to make purchases.
Reg Curtis, managing director of Alpha UK explained to the north-east business newspaper The Journal, why Newcastle was picked as one of the spots for the pilot.
"It’s one of the biggest regional airports with five million passengers. It’s a busy airport. With Emirates flying from here, there are premium customers," he said.
Meanwhile, Newcastle Airport has announced a new stage in its redevelopment plan for the south side of the site.
The airport plans to create its own visitor centre on the site after purchasing Samson Aviation Services for £450,000. The centre would include a viewing area and form part of Newcastle College’s Aviation Academy.