Demand has increased on Monarch’s flights to mid-haul destinations such as the Canary Islands and Cyprus.
The airline carried 87 per cent more passengers on flights to Lanzarote, while 63 per cent more travellers booked flights to Larnanca during August 2009 compared to the same month in 2008.
Monarch also revealed that more people were booking flights to Menorca and Gibraltar, with the carrier experience an increase in demand of 45 percent and 30 percent respectively.
Liz Savage, Monarch flights and holidays managing director, said that mid-haul destinations were proving "firm favourites" among customers".
"The increase in passenger numbers to the Canaries and Cyprus again in August clearly demonstrates that when customers have a choice, they prefer to fly with Monarch," she commented.
Monarch offers flights to popular holiday destinations from Birmingham, London Gatwick, London Luton and Manchester airports.
A poll by the airline recently revealed that 70 per cent of UK holidaymakers are planning on booking a late sunshine deal.