Brits will continue booking flights to Florida because of their "love affair" with the sunshine state.
This is according to tourism organisation Visit Florida, which revealed that 18.5 million holidaymakers visited the state between July and September this year.
Visit Florida president and chief executive officer Christopher Thompson said that British tourists tend to "fall back on what they are comfortable with", which is good news for Florida.
"The Brits have had a love affair with the state of Florida for a long time so it is certainly a comfortable and an attractive destination," he commented.
Mr Thompson went on to say that Florida is ever-changing as a holiday destination, with the new cruise ships in the south-east of the state the equivalent of "cities on water".
Estimates suggest that more than 60 million visitors travelled to Florida during the first nine months of this year, which is a 2.3 percent decrease from the same period in 2008.