Travellers have become more cautious about the type of holiday they are going on because of the credit crunch.
This is according to Sharron Livingston, editor of thetravelmagazine.net, who said that people have become more inclined to take shorter breaks and are increasingly likely to search for cheap deals on the internet.
"People still like to go on holiday but often decide to take shorter breaks and are becoming more attuned to searching out bargains" she commented.
Ms Livingston went on to say that the credit crunch has caused a change in traveller behaviour and that there is a "general need for caution" in terms of "spending on luxuries in the middle market".
A recent poll by management consultancy Accenture revealed that just 55 per cent of Brits plan on going on holiday in the next 12 months.
Some 26 percent of these said that value for money was the most important consideration when going on an overseas holiday, while 22 per cent said location is their primary concern.