Regional airline Flybe will introduce four-times-weekly flights to Humberside Airport from Belfast this summer.
Flights from George Best Belfast City Airport will commence on May 27th, with services operating on Tuesdays, Thursdays, Fridays and Sundays.
A 78-seat Q-400 aircraft will be used on the route, the first scheduled between Northern Ireland and Humberside.
Commenting on the route’s impending launch, Flybe chief commercial officer Mike Rutter said: "We’re delighted to be adding yet another new service from Humberside and to increasing the already extensive choice of affordable routes we operate from Belfast for our Northern Ireland travellers which, during summer 2010, will now number up to 490 flights a week."
Mr Rutter went on to say that the news of the new service will allow holidaymakers to plan their trip earlier than usual, something that will enable them to budget more effectively.
Humberside Airport director Tony Lavan welcomed the announcement, which comes shortly after the carrier announced the launch of flights to Malaga from the north-west airport.
Last month, Flybe picked up the Best Short-Haul Airline and Environmental Contribution prizes at the 2010 Business Travel Awards.