The launch of cheap flights to Gothenburg will allow Sweden’s second largest city to establish itself as a gastronomic hub, a tourist organisation has said.
Philippa Sutton, public relations manager at Visit Sweden UK, said that easyJet’s services to the city, which commence on September 6th from London Gatwick, will allow more Brits to discover its seafood heritage.
"Gothenburg is a port city so it has real maritime history," she explained.
"Up the coast a bit within the hour you can do a lobster safari, which is slightly out of the region but perfectly doable with a city break."
Ms Sutton went on to say that the Feskekôrka fish market is a "must see" during any Gothenburg city break, while Salinhallen, a local indoor market, contains a number of eateries selling local produce.
Tickets for easyJet’s new flights went on sale on Thursday (June 3rd). It will be the airline’s first route to Sweden from the UK.