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press-releases Brits flop in the fashion stakes, reveals Skyscanner

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Brits flop in the fashion stakes, reveals Skyscanner

Survey reveals Brits behind Italians, Spanish and French in the fashion stakes.

As Fashion Week hits the world’s style capitals this month, a poll by Skyscanner, Europe’s leading travel search site has revealed that Brits fail to dress to impress, ranking as only the 4th most stylish nation in Europe.

The European survey of more than 12,000 people saw Brits lose out to the Italians, Spanish and French in the fashion stakes.

Italy, the home of iconic fashion houses such as Gucci and Armani, perhaps unsurprisingly tops the poll but, despite the world renown of the London and Paris Fashion Weeks, it is the Spanish who are nipping at the Italians’ designer heels for the mantle of Europe’s most stylish.

Seeing our athletes stepping out last month in Stella McCartney Olympic kit has done nothing to improve the Brits own sense of style worth – Brits voted themselves only third most stylish behind Italy and France.

At the bottom of the style spectrum, The Russians and Dutch are clearly struggling to shake off the age-old stereotypes of bear fur hats and clogs, as they got the fashion thumbs down from the rest of Europe.

In the battle of the Brits, three-quarters voted the English the most stylish, followed by the Scots, while just 1% separated the Welsh (3rd) and Northern Irish (4th) from being named and shamed as the least stylish.

Skyscanner’s Victoria Bailie commented:

“Departure lounges in London, Paris and Milan are going to be packed with more sartorial elegance than usual throughout September, as the latest ‘It’ bags replace summer holiday suitcases on the baggage carousels. However, despite being home to some of the world’s most iconic fashion designers, Britain still has some way to go to convince visitors from the rest of Europe that it really is the true capital of fashion.”

Top five most stylish nations

1st Italy
2nd Spain
3rd France
4th Britain
5th Denmark

Top five least stylish nations

1st Russia
2nd Netherlands
3rd Turkey
4th Germany
5th Sweden