Two daily flights will run from London to Spain, where passengers will be able to take advantage of services to destinations including Cancun in Mexico, the Dominican Republic and Cuba’s capital Havana.
A UK sales office has been established for the initiative, with flights from Gatwick to Madrid operated by Air Comet aircraft.
"Air Europa is well known as a holiday airline to the Mediterranean and our challenge is to make it equally well known as the best way to Latin America. We believe we can do this by working closely with the travel trade here in the UK," said the airline’s head of international sales Maria del Mar Ayudarte
Other new long-haul flights have been announced at Gatwick in recent weeks. Low-cost carrier Zoom will start the first direct service for 30-years between the London terminal and Guyana in November and has also boosted its schedule to Canada for the summer months.