press-releases Affiliates Top Tip: Target, Tailor, Configure

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Affiliates Top Tip: Target, Tailor, Configure

Websites that configure their Skyscanner flight tools experience higher conversions.

Websites that configure their Skyscanner flight tools experience higher conversions.

Why? Because you make it easier for your users to see flight prices straight away, so they can make a purchase decision immediately. If you let your users leave your site undecided, they may not return.

So help your users out – and make more money – by making it easy for them to find the cheapest flights, fast.

For example, if your website offers rental accommodation in Malaga, configure your Skyscanner creative to offer flights from the ‘UK to Malaga’ rather than ‘UK to Everywhere’. That way, your users can see flight prices from their nearest airports to your location straight away, without having to leave your site.

Configuring your creatives is quick and easy to do – simply log on to your CJ.com account and visit the code wizard via the smart link.

Try and use targeted, tailored, creatives on all relevant pages. Sites which have a separate, configured creative on each of their destination pages convert best and make the more commission.

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