Booking flights to Switzerland from Britain is viewed as a "long standing tradition" in terms of skiing and adventure holidays.
This is according to Julie Melet of Switzerland Tourism, who explained that Brits were the first to introduce winter sports in Switzerland in 1864 at St Moritz.
"Switzerland is one of the most picturesque countries in Europe with 54 peaks over 4,000m and some of the most well preserved landscapes," Ms Melet said.
"The Brits also highly appreciate the great quality of services offered in Switzerland."
Ms Melet went on to say that the country offers a "wide variety" of ski resorts, which offer different settings, altitudes and atmospheres.
Such is the popularity of Switzerland that Swiss International Air Lines will reintroduce its winter flights to Geneva from Manchester, a service aimed at ski enthusiasts in the north-west.
People taking advantage of the flights will be able to head to the resorts of Les Gets, Morzine and Megeve among others.