More people booked flights to sunshine destinations in July than they did during the same month last year, Monarch has revealed.
The cheap flights carrier reported average load factors across its route network of 87.54 percent over the course of the month, which represents a 1.39 percent increase form the same period last year.
Liz Savage, managing director of Monarch Flights and Holidays, explained that the probable reason behind the increase was the poor weather in July, with the predicted hot summer failing to materialise.
"We have seen huge demand for flights across our network this July as fed-up parents are faced with the prospect of shivering in Cornwall or heading to the sunnier climes of Spain, Portugal, Gibraltar and Cyprus this summer," she said.
Ms Savage added that this demand highlighted the fact that people were still keen to book flights abroad despite the uncertain economic climate.
Last month, Monarch announced that it was planning to extend its online check-in facility to a range of Spanish destinations.