Tourists from around the world have considered booking flights to Iceland because of the weakening krona.
This is according to the Icelandic Tourist Board, whose UK and Ireland marketing manager Sigga Groa Thorarinsdottir said that the island country offers "extremely competitive" prices.
"The weakening of the krona has certainly drawn worldwide attention to Iceland during 2009 and the trend for visitors to avoid the eurozone will definitely be a consideration for people’s travelling habits for 2010," she commented.
Ms Thorarinsdottir went on to say that holidaymakers are spending nearly double the amount they did in previous years thanks to the value for money that Iceland offers.
Such is the favourable exchange rate that one pound can be exchanged for 202.2 Icelandic kronur, with recent findings from Islandsbanki revealing that the average Iceland tourist spends ISK170,000 (£841) during their visit to the country.
Last month, Iceland Express resumed flights to Reykjavik, the Icelandic capital, from London Stansted in response to surging passenger demand.
Lonely Planet recently named the island country as one of its top value-for-money destinations for 2010.