Bar code-based mobile phone check-in is set to revolutionise air travel, making it an ever-improving customer experience, according to Virgin Atlantic. The airline backed the technology as a means of broadening the choices of air passengers – and making the airport experience simpler in the same way that self-service check-in facilities have.
October of last year saw the International Air Transport Association (IATA) encourage the aviation industry to work toward mobile phone check-in using 2D barcodes, with the end of 2010 set as a deadline for implementing 100 per cent bar coded boarding passes.
Janine Donovan, press officer at Virgin Atlantic, said: "We believe it will be another option for customers to use and that it will give them more choice of check-in options. The fact that most people have a mobile phone and it is with them most of the time indicates it would be a powerful way to check them in."
She added that the system would enable the airline to send boarding cards that could be read direct from the phone, while also supplying passengers with up-to-date departure information including gate numbers.