Virgin Atlantic is to add a new daily flight from London Heathrow to Hong Kong.
The new flight will run in conjunction with Virgin’s existing daily flight to Hong Kong from Heathrow and will start later this year.
From October the second service will run three times a week, with the frequency increasing to daily in December.
Both of Virgin’s flights to Hong Kong will allow passengers to connect to other destinations in the east, with the existing service continuing on to Sydney.
"East is the new West and this second daily service will offer our passengers even more opportunities via Hong Kong, which is the third busiest long-haul route out of Heathrow after New York’s JFK and Dubai," explained Steve Ridgeway, chief executive of the airline.
Meanwhile, fellow Virgin Group airline Virgin America announced new cheap flights to Las Vegas from New York this week.
The low-cost carrier will offer flights from New York JFK to Las Vegas McCarran International as part of ongoing expansion plans.