Holidaymakers travelling on cheap flights to the UK are keen to sample a full English breakfast during their stay.
This is according to a new VisitBritain report, which asked 26,000 would-be travellers to what extent they agreed with the statement ‘I’ve always wanted to try a full English breakfast.’
The keenest to sample a traditional British start to the day were those from Russia, Brazil and India, while tourists from Germany and Ireland were the least enthusiastic.
Famous French chef Alain Ducasse, who runs the restaurant at the Dorchester Hotel in London, said that British food has undergone "a revolution" over the past ten years.
"I’m really sorry some still look down on British cuisine," he commented.
"You have wonderful game, lamb and fish with your cold seas."
Just seven percent of respondents said that the country’s food and restaurants were the main reasons for not travelling to Britain.
Earlier this month, VisitBritain announced its intention to "maximise" the tourism benefits stemming from London’s hosting of the 2010 Olympics.