More travellers could be booking flights to Iceland because people no longer think the country is an expensive place to visit.
This is according to ABTA – The Travel Association, which believes that the country’s previous reputation as an expensive destination "has turned around".
"I think Iceland’s financial difficulties probably have helped to improve it as a tourist destination," an ABTA spokesperson said.
"Prices certainly have become cheaper in terms of drinks and living because the economy has collapsed."
The spokesperson’s comments come after a study by Icelandic company Eye for Image, which concluded that the nation’s financial difficulties had helped boost its tourist industry.
Figures from the Office for National Statistics recently revealed that visits by UK residents to Europe decreased by six percent between January and March this year.