Brits should consider booking cheap flights to Germany to explore the country’s cosmopolitan hubs, the nation’s tourism office has said.
According to the organisation, the traditional image of the country is one of beer, imposing castles and cuckoo clocks – but it has now emerged as a hip and cutting-edge destination.
Klaus Lohmann, the director of the German National Tourist Office in the UK and Ireland, said that now is an excellent time to "rediscover Germany’s cosmopolitan hubs" even if tourists have been to the country a number of times before.
Throughout the year, it has been promoting the theme of Creative Germany, which is aiming to highlight the nation’s flair for design and architecture.
"The aim of the campaign is to promote Germany as a contemporary and cultural holiday destination," Mr Lohmann explained.
"Germany already has an image for innovation, technical and design excellence and we want to encourage British travellers to go and see for themselves what a creative and innovative place this country is."
This year, the Ruhr’s Essen is sharing the European Capital of Culture title with Istanbul in Turkey and Pecs in Hungary.