Holidaymakers booking flights to Thailand are discovering that the country is far more than just a beach or city break destination.
This is according to the Tourism Authority of Thailand (TAT), which said the far east country offers a variety of cultural activities in addition to its sunshine appeal.
TAT marketing adviser Chris Lee explained that the country can be defined by its "culture, nature and heritage".
"We have got all the elephants up there in the elephant camps, a bit of the Himalayas with some beautiful scenes, butterfly farms, orchid farms and heritage trails in ancient cities which are hundreds of years old," he commented.
Mr Lee went on to say that Bangkok and the beaches of Phuket, Koh Samui and Pattaya are among the most-visited areas by British holidaymakers.
Taiwanese independent airline EVA Air will begin operating daily flights to Taipei via Bangkok from London Heathrow on January 25th.
A new Monday flight will be launched, increasing the airline’s passenger capacity on the London to Bangkok route by 316 seats a week.