Too many UK holidaymakers booking flights to Thailand are not seeking travel health advice, the results of a new poll have suggested.
The Malaria Awareness Campaign Holiday Health Survey, which was published as part of Malaria Awareness Week, revealed that 63 percent or travellers will prioritise new clothes and deciding what to do when they get to their destination over avoiding tropical diseases.
This is in spite of the fact that over half (52 percent) of travellers are considering booking a flight to a long-haul destination rather than somewhere in Europe this year.
Thailand was the most popular holiday destination for travellers during 2008/09, although less than half (49 percent) were aware that the country carried a malaria risk.
ABTA – The Travel Association representative Frances Tuke said that the results of the poll are "particularly worrying".
"This year we have seen an increase in people booking last minute holidays, mainly due to the strong Euro against a weak pound – making long-haul travel to tropical destinations particularly attractive," she commented.
Some 41 percent of the world’s population live in areas where malaria can be transmitted.