Transfer passengers flying into Bangkok will benefit from a new tour programme being launched by the Tourism Authority of Thailand (TAT).
Having teamed up with state and private organisations, the TAT will offer passengers stopping off in the Thai capital for less than 12 hours a choice of 15 different packages, which are due to last until May 31st, the Bangkok Post reports.
TAT chairman Weerasak Kohsurat told the newspaper that he "strongly believed" the initiative would be welcomed by international tourists.
"This will help the tourism sector and some operators, particularly small firms, survive the downturn," he explained.
Visitors will have an opportunity to embark on a tour of Bangkok and its nearby provinces, including Samut Prakan and Chachoengsao.
The TAT has said it hopes that more than one percent of Suvarnabhumi Airport’s passengers – which amount to approximately 37,000 people – would use the scheme.
Some three million tourists and businesspeople passed through the airport every year between 2005 and 2008.
On Monday (June 1st), Emirates introduced its new A380 flight to Bangkok from Dubai.