More holidaymakers are turning to the internet to find the best trip deals this year, the results of a new survey have revealed.
The most recent e-customer service index from eDigitalResearch shows that more than half of people (53 percent) are going online to search for the cheapest holiday deals.
According to the digital research organisation, 2009 is shaping up to be the "best year" for online travel retailers.
Some 57 percent said that the recession made it more likely that they would search for trip deals on the internet.
Michelle Fuller, eDigitalResearch director, said that online travel retailers were being presented with "an amazing opportunity".
"As travel companies offer increasingly competitive deals online, more and more people are relying on the internet, not for just background research, but to book their holidays," she said.
Ms Fuller added that just under half (45 percent) are "somewhat reliant" on using the internet to make their holiday budgets go further.
eDigitalResearch announced in September that it had teamed up with Virgin Atlantic in order to gain feedback from passengers in terms of their ticket booking experience.
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