News Superbrand status awarded to London City Airport

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Superbrand status awarded to London City Airport

Superbrand status awarded to London City Airport

London City Airport has revealed that it has been named a Business Superbrand alongside the likes of Airbus and Google.

The airport is now 261st in the Superbrands list, which details the top 500 business brands in the UK. Last year it was named in 415th position.

Selecting the top businesses is the responsibility of over 1,500 business professionals, who carry out an independent selection process before naming the organisations that have the "finest reputation" in their particular field.

Other criteria involve customers being offered "significant and/or tangible" advantages over a company’s rivals or competitors.

London City Airport chief executive Richard Gooding said that the airport is continuing to focus on the business community and developing its "business, brand and reputation".

"Our location on the doorstep of the City and Canary Wharf makes us an obvious choice for business travellers wanting to reach over 30 UK and European financial centres," he said.

London City Airport was recently named the top UK airport by readers of Wanderlust magazine.

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