Families booking flights abroad for this year’s holiday have become increasingly keen to spend time together.
This is according to Kate Kenward, executive director of the Association of Independent Tour Operators (AITO), who said that families have started realising that "it’s impossible to put a price" on the value of a holiday with loved ones.
"Any country offering good value, family friendly facilities and particularly self-catering accommodation is going to be well received," she commented.
"When planning your family holiday think about what each member of the family would enjoy."
Ms Kenward also said that holidays are being viewed as increasingly important as a means to spend "quality time together", away from the distractions associated with modern life.
Recent research from HolidayExtras.com revealed that 42 percent of holidaymakers think that spending time with family is the most enjoyable part of their trip.
Also popular was exploring a new place, which 39 percent said was the best aspect of their holiday.
It was also revealed that just under half (47 percent) of families were planning to book their excursion at the last minute in order to secure a better deal.