The number of Brits booking cheap flights to Spain will ensure the country becomes the UK’s most popular holiday destination in 2010.
This is according to the Association of Independent Tour Operators (AITO), which predicts that Spain will remain number one in spite of the growing popularity of Turkey and Egypt.
AITO spokesman Ian Bradley explained that Turkey and Egypt are continuing to be discovered by Brits, partly due to the fact that they lie outside of the eurozone.
"But we know that by the end of the year, Spain will once again be by far the most popular holiday destination," he commented.
"[Customers] need to bear in mind that many hotels throughout the eurozone, particularly in Spain, have slashed their prices."
Mr Bradley also said that the Easter weekend is one among the busiest times of year for the travel industry and is regarded as "the curtain raiser to the summer".
Figures from the International Air Transport Association published this week showed that demand for international flights increased by 9.5 per cent in February compared to the same month in 2009, which spells good news for airlines as summer approaches.