US carrier Southwest Airlines has announced a raft of improvements to its online blog.
The airline was one of the first commercial carriers to take heed of the blogging revolution, launching Nuts About Southwest in April 2006. Written entirely by Southwest employees the blog keeps customers up-to-date with new routes, promotions and behind-the-scenes changes at the airline.
New additions to the site include a video blog – powered by online video sharing website YouTube which includes interviews with blog contributors and a podcast function.
The upgraded blog also allows users to customise pages though personalisation options and use a Flickr feed to share and view photographs. Official photo and video galleries can be accessed and users will be invited to take reader polls to provide feedback to the airline.
Linda Rutherford, vice president of public relations and community affairs at Southwest, said: "We know that our people are our greatest asset. The blog gives our employees a platform to share their industry knowledge, exchange personal stories, and really connect our customers to the Southwest culture they live and experience everyday."
Blogs are being used across the aviation sector to connect with flyers. Delta launched a blog last August and the US Transportation Security Administration (TSA) rolled out its blog in January as part of its plans to improve communication with passengers.