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Social media has killed the postcard

Almost a third of all travellers prefer social networks to traditional holiday postcard.

Social media is now the most popular way for travellers to communicate with friends and family back home, while only 6% now send a postcard when they go on holiday, according to our latest survey.

Once the most popular form of communication whilst on foreign shores, the postcard has been replaced by social networks – more than two-thirds (61%) say they log on from the sun and almost a third (30%) use it as their primary means of telling those back home about their trip. With more than one billion* monthly active users, Facebook is now the most popular way to update those at home accounting for over a quarter (26%).

Whilst almost a quarter stay in touch by sending text messages, one in five admit to not making any effort to contact those at home, preferring to relax and unwind, taking a complete break from their everyday life.

Half of all holidaymakers admit to logging into their social networks at least every few days, while 4% check their news feeds at every couple of hours.

The survey of 1,200 travellers also revealed that travel agent brochures may also be a thing of the past, with 89% of travellers no longer using brochures for holiday inspiration. Instead, as with communication on holiday, when it comes to finding inspiration, travellers are turning to technology – 23% turn to travel company websites when deciding where to go on holiday and 22% to social media sites – both of which are higher than those getting personal recommendations direct from friends and family (15%)..

When we are on holiday how do we tell others about our trip?

26% Facebook

24% text message

14% phone

14% I wouldn’t contact anyone

9% Skype

6% postcard

2% Twitter

(5% other, including Instagram and Pinterest)

61% log into social networks while on holiday:

23% every couple of days

17% on a day

11% once per week

6% twice a day

4% every couple of hours

(39% never)

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