Skyscanner’s data shows a weekday spike between 12 and 2pm, reflecting when people at work log on to search for flights.
But visitor patterns vary from country to country. Whilst Irish, Dutch and French users show similar behaviour to British users, visits from Spanish users undergo a lull from 2pm to 4pm – reflecting the siesta period. Visits then increase upon their return to the office at around 6pm.
German users on the other hand show a remarkably stable visitor pattern, with a steady rate of visits to the site throughout the day from 10am to 8pm.
Gareth Williams, Skyscanner CEO commented on the visitor patterns:
“To some extent, Skyscanner visitor patterns reflect national stereotypes; the Spanish stop searching to have their siesta, the Germans use the site with perfect efficiency, whist the Brits spend all day dreaming about going on holiday and use their lunch hours to search for their flights, before booking them at home.“