Skyscanner reveals how different nations’ Valentine’s Day search patterns lived up to national stereotypes.
Whilst the French frantically searched Skyscanner for last minute love destinations, the highly organised Germans allotted precisely four hours to their romantic endeavours, before leaving love behind and jumping back on Skyscanner.
Those passionate Italians seem to live up to their reputation (as supported by the results of a recent Skyscanner poll) and started their Valentine’s Day activities early! From midday onwards, the Italians showed lower search activity on Skyscanner.it than last week, suggesting the search for cheap flights had been replaced by the search for love for the remainder of the afternoon and evening.
Famed for their romantic nature, the French actually showed heavier flight search activity during the morning of Valentine’s Day compared to the previous Tuesday, suggesting they were perhaps searching for last minute love trips! However, by 6pm, they were all done with surfing and ready to start romancing, with below average numbers of visits to Skyscanner.fr for the rest of the night.
The Germans seemed to commence their romancing at precisely 5pm with a notable drop in Skyscanner.de search activity at that hour. However, with true German efficiency, the Deutschlanders allocated exactly four hours to their Valentine’s celebrations, before leaving love behind and resuming normal Skyscanner flight search activity by 9pm.
Despite Valentine’s Day being banned in certain Russian cities, the flames of Russian love didn’t appear to be quenched; indeed Russian search activity on Skyscanner.ru was lower during the whole of Valentine’s day compared to the previous week, suggesting they were surfing the waves of love, rather than the web.
For the Brits, the romancing seemed to begin post work, kicking off at around 6:30pm and lasting late into the evening, with a distinct drop in search activity on Skyscanner.net during Valentine’s Day compared to the previous Tuesday. Restaurants packed shoulder to shoulder with candlelit diners paying over the odds were no doubt rubbing their hands.
Data was for number of visits to Skyscanner site during Valentine’s day 2011 compared to previous Tuesday.