Skyscanner today announced the company has generated downstream revenue of over one billion dollars in the last 12 months.
“It’s been a very strong year for growth,” said Skyscanner CEO Gareth Williams. “68% of our search traffic now comes from outside the UK. We get visitors from over 200 countries – 30 of which deliver over 50,000 visitors to the site each month – and data from over 300 suppliers worldwide.
“They come to Skyscanner because they’re driven by value. The confidence they get from verifying that they’ve found the best deal possible through us leads to excellent conversion rates and a huge boost to revenues for airlines and travel agents via the Skyscanner site.”
UK-based Skyscanner’s robust international business model is a fundamental element of the company’s business strategy. Fast-paced international expansion is fuelled by highly profitable core markets and a rapidly expanding network of direct commercial partnerships with airlines, online travel agents and other travel companies throughout the world.
Williams commented: “The relationships we have with our commercial partners are as important to us as the relationship we have with users. We’ve invested a great deal of time and effort into creating strong working partnerships and we’re delighted to be able to repay their faith in us by generating such solid revenues for them.”
Notes to editors:
$1 billion figure is a conservative estimate of downstream turnover based on booking referral values multiplied by typical industry conversion rates.