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Skyscanner Real Value Resorts 2011

Skyscanner Real Value Resorts 2011

India perceived as the cheapest holiday destination, but Poland actually shown to offer the best overall value

A study by Skyscanner has shown there is a huge misconception between the perceived cost of holiday destinations and the actual costs.

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The study of 30 popular holiday destinations revealed that India was perceived to be the cheapest country, however in reality the former British colony is only ranked in sixth place, proving more expensive than many popular tourist destinations including Morocco, Thailand and Portugal.

While the study revealed the Dominican Republic to be the cheapest country, in reality once the cost of flights are factored in a very different story is revealed; the Dominican Republic slips to sixth position (although is the only long haul destination in the top 10), while Poland takes the coveted top spot, closely followed by Spain.

Cheaper than perceived: Sweden, Japan, Iceland and Ireland

Though Sweden was fairly accurately perceived to be the most expensive (it actually came fourth) other nations such as Japan – predicted as fifth most expensive but actually only 14th – proved that tourists are not always aware of the true cost of a destination before they arrive.

Holidaymakers were unaware of the bang for their buck that they could get in Iceland, which was ranked as the fourth most expensive destination but in fact was revealed to be ninth cheapest.

The cost of holidaying in Ireland was also overestimated – believed to be one of the most expensive destinations (position 23) it was in fact the 10th cheapest.

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More expensive than perceived: Brazil, USA, Croatia and Egypt

Brazil is a prime example of misconceptions – the exotic South American nation was the second most expensive in the study but was thought to be far cheaper, falling just outside the top 10 cheapest destinations at number 11.

Other popular holiday destinations underestimated in cost terms by the public were USA, perceived as 10th cheapest but actually 21st, and Croatia, thought to be the eighth best value but in fact much lower in 19th place.

Possibly due to the continuing media spotlight on Egypt and its cut-price travel deals, Egypt also showed a major disparity; perceived to be the fifth cheapest destination it was revealed it to be far more expensive, ranking in position 12.

The flight effect

Not surprisingly, when the cost of flights is factored in, the bottom ten positions are all occupied by long haul flights. Australia, Brazil and South Africa occupy the top three spots in the overall cost ranking, while the impact of the price of long haul flights can have on total cost is best illustrated by New Zealand which jumps from 13th cheapest to fourth most expensive destination. This reinforces the fact that that those on a budget should balance the cost of a long haul flight with a destination which is cheaper when they’re actually there.

Other countries benefit from the flight routes offered by budget carriers; Italy for instance goes from the 11th most expensive destination to become the 12th cheapest once the cost of flights is added to the total price. Likewise Sweden rises 12 places from 27th position to 15th.

How the UK performs

The study also shows that many holidaymakers are not aware of the prices in their own “back yard”.
The UK was perceived as the seventh most expensive destination in the study but a holiday in Brighton was actually found to be just outside the top ten cheapest destinations, in position 11.
Even considering that some staycationers may opt to fly, and therefore factoring in the cost of flight prices from Glasgow to London, the UK becomes the eighth cheapest country in the study.

Skyscanner’s Sam Poullain said: “This study goes to show that it is hugely important for tourists on a budget to research all the various costs of holidaying abroad before deciding on a destination, rather than relying on their instinct for costs. Most importantly, consider the price of the flight as it can have a real impact on the overall cost.

“Those looking for real value should head to Poland. A fantastic all year round destination, winter sports are on offer in the Tatra Mountains while beautiful beaches can be found in the northern area near Gdansk, not to mention the great city break destinations of Poznan and Krakow. Add to that the choice of cheap flights and it really is the perfect destination!”

Tables are in price order where one is the cheapest and 30 is the most expensive:


How perceptions were calculated
Respondents were asked them to rate the countries according to costs within the country, not including the cost of travel to get there. Respondents were given the options of very cheap/cheap/neither expensive nor cheap/expensive/very expensive and an average score calculated.

How costs were calculated
Actual costs were calculated collating the average cost for a cup of coffee, a bottle of beer, a three course meal including a bottle of wine, and one night’s accommodation.

Information was provided from the Post Office Holiday Cost Barometer Reports and 2011 Price Index. The flight prices used were the cheapest direct flight available with on set dates, and accurate as at 6 June. (NB The cheapest indirect flights were used for Australia and New Zealand which do not have direct flights available).

  • Costs for food and drink in Switzerland, Russia, Denmark, Germany, Iceland, India, Morocco and Dominican Republic were provided by the relevant tourist board.

*Hotel costs for Dominican Republic and Cyprus were taken from and based on a country-wide year average for a 4 hotel.

***Figures for Ireland were taken from (estimated that a pint is similar price to a bottle), coffee from and meal with wine from