Tourists booking flights to Norway, Sweden and Denmark are discovering that the countries are better than most when it comes to ethical holidays.
This is according to director of green travel website ecoescape.org Laura Greenman, who said that Scandinavian countries tend to provide access to nature for holidaymakers "in a way that actually respects it".
"[It is about] what you are going to learn from that holiday and in Scandinavian countries like Norway, Sweden and Denmark, they are giving people an education," she explained.
"There is a demand out there, particularly for getting to more remote and untouched places and tourism agencies will try and profit from that."
Ms Greenman was speaking after the publication of a report by Ethical Traveller, which named Lithuania and Poland as the only European countries in its Developing World’s 10 Best Ethical Destinations list.
Argentina, Belize and Chile all made the grade, as did the African nations of Ghana, Namibia and South Africa.
Recent findings from responsibletravel.com revealed an eight percent increase in enquiries about ethical holidays between May and August compared to the same period last year.