News PrivatAir buys jets in battle for top-end clientel

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PrivatAir buys jets in battle for top-end clientel

Geneva-based airline PrivatAir has ordered a new Boeing 787-8 VIP airplane, marking its will to expand its services.

Geneva-based airline PrivatAir has ordered a new Boeing 787-8 VIP airplane, marking its will to expand its services. The transaction, a purchase-right exercise from PrivatAir’s 787 order in 2006, means that the $162 million (£83 million) deal leaves PrivatAir with two 787s on order, a big investment from the firm.

While some may favour private charter providers like PrivatAir for their business travel, others choose prime services on commercial flights – with newly launched Emarites flights between financial hubs Dubai and New York proving immensely popular with top-end customers. Although unable to compete with private charters in terms of personal luxury, the maiden flight on the New York route sold out is first class allocation in a few hours, as the demand for business travel showed itself to be strong.

Greg Thomas, chief executive of PrivatAir, claimed that private charter travel was itself a booming industry, explaining: "This latest order will further expand the capabilities of PrivatAir’s fleet, enabling our passengers to travel further, faster and in greater comfort.The ever-increasing demand from charter customers for long-range, large-cabin aircraft shows no sign of abating, and PrivatAir is strategically placed to provide its customers with the widest range of travel options."

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