An increasing number of Britons are booking cheap flights to Florida as the pound continues its comeback against the dollar, a new survey demonstrates.
Research conducted by Co-operative Travel found that the number of people from the UK booking holidays in the sunshine state at the start of the month was up 48 percent on levels seen this time last year.
The figure contrasts sharply with the one recorded for May, which highlighted an eight percent drop in bookings compared with the previous year.
According to Trevor David, retail distributor for Co-operative Travel, the results should be considered in the context of a global economic downturn.
"Understandably the holiday market is much more price sensitive than in recent years, but still this responsiveness to exchange rates is remarkable," he commented.
"If the pound continues to rally against foreign currencies, we believe this upward trend will continue."
Earlier this week, the pound rose to a near year-high against the dollar on the back of data which showed the UK’s annual consumer price index fell from 2.3 percent in April to 2.2 percent in May.