UK flight passengers are more likely to set aside money for their summer holiday than book a European city break at another time of the year, new research has revealed.
Findings from PricewaterhouseCoopers (PwC) revealed that large holidays were people’s second-largest spending priority for 2009, beaten only by debt repayment.
A similar survey in April by PwC showed that holidays and short breaks were people’s top spending priorities – with debt repayment down at number eight.
According to the latest poll, short breaks have now fallen to eighth, with just two per cent of respondents saying they planned to save for weekend trips abroad.
Commenting on the findings, PwC head of travel Malcolm Preston said that the travel industry should brace itself for a "white knuckle ride" as it tries to adapt to shifting holiday spending patterns.
"During the boom era we would expect to see a far higher proportion of people prioritising travel and holidays, so undoubtedly the industry is not immune to the downturn," he said.
It is predicted that more people will book cheap flights to Europe after chancellor Alistair Darling announced that air-passenger duty would increase to those who flew to longer-haul destinations.