Brits could be tempted to travel on flights to the Orkney Islands thanks to an initiative promoting island life and the people who live there.
This is the suggestion of Orkney Island Council, which is keen to present the other side to the islands’ perceived life as somewhere to go for peace and quiet.
Pam Beasant, the council’s arts officer, said Orkney has a "double side to island life" thanks to its ability to attract creative people and entrepreneurs.
"There’s a kind of buzz about the islands," she explained.
"They’re not dead and they’re not quiet as such, although there are obviously very remote parts of them you can find, if you want to be quiet. There’s that double side to island life, which isn’t always appreciated outside."
A new initiative called Scotland’s Islands is being launched later this year. It is aiming to promote the best aspects of life on the country’s islands, from Orkney and Shetland to Argyll and Bute.
Many passengers travelling to Orkney will fly to Kirkwall Airport, which is served by direct flights from Aberdeen, Edinburgh, Glasgow and Shetland’s Sumburgh Airport.