Almost half of people will book at least one element of their next holiday independently, according to the results of a British Travel Awards 2008 survey.
According to travelmole.com, 47 percent of travellers plan to book either their flights, car hire, airport to hotel transfers, accommodation or excursions independently from a tour operator in 2009.
A further 29 percent of respondents said they planned to book their entire holiday both independently and using the internet.
According to the website: "The research was carried out in the run up to October 2008 when consumers who voted in the British Travel Awards (over 90,000 votes were cast) were also asked to fill out a survey about booking patterns for 2009."
Some 26.5 percent of the 12,600 people surveyed said they were choosing to book a package holiday because they thought it was an "easier option".
The results suggest that the internet is becoming more important as a holiday research tool, with over half (54.55 percent) saying they regularly use it to research possible holiday destinations.