Two thirds of people experience a "huge emotional high" during their summer holiday, according to a new survey from the Association of British Travel Agents (ABTA).
The poll also showed that almost half of people think this year’s annual break will give them an opportunity to escape the pressures of the intensifying credit crunch.
Brits flying abroad also rated their summer holiday three times higher than receiving a pay rise at work.
Commenting on the findings, study author and psychotherapist Christine Webber said: "Having something to look forward to like a holiday often helps us focus more on current tasks.
"Booking a holiday gives us an emotional lift that we’ve called ‘Sunticipation’."
The findings also suggested that people who went on holiday in groups could help lift the British economy as well as their own moods.
A separate ABTA poll has revealed that sampling local food and customs are the things that people value most about their annual trip abroad.
According to ABTA, more people are booking flights to Egypt and Turkey, while long-haul destinations such as Orlando are also proving a hit with holidaymakers.