Brits are more likely to book holidays to longer-haul destinations because the cost of flights has come down, the Association of British Travel Agents (Abta) has said.
Abta spokesperson Sean Tipton said the cost of flights had fallen sharply over the last 40 years, meaning that it has become affordable to book long-haul flights.
"People like to try out new destinations and increasingly that means long-haul destinations out of Europe and further afield," he said.
Mr Tipton added that Florida is among the most popular long-haul destinations, with around six million British holidaymakers travelling to the US state every year.
A further reason for the popularity of long-haul flights is the fact that the UK is a well-travelled nation, with large numbers of people holidaying abroad since the 1960s.
The Post Office Holiday Costs Barometer, which was published last month, showed that Thailand was the cheapest long-haul destination for UK travellers.
South Africa was the second cheapest, while Kenya was a surprise inclusion in fourth place.