Increasing numbers of winter holidaymakers are booking flights to Japan to experience the country’s ski resorts.
This is according to Lindsay Colbert of the Japan Ski Experience, who said that British people are beginning to learn more about the "world class ski resorts" that Japan has to offer.
"The most popular and internationally renowned [part of Japan for skiing] is Niseko," she explained.
"Niseko is on the northern island of Hokkaido and it is a resort that Australian and Asian skiers have been going to for quite a long time now."
Ms Colbert went on to say that Japan "really is an emerging market" for skiers, with the country’s resorts able to offer powder snow in addition to an interesting culture.
Her comments come after Etihad Airways announced its intention to launch new flights to Nagoya and Tokyo, its first Japanese destinations.
These will commence during the first quarter of next year, with four flights a week set to operate to Nagoya via Beijing from February 1st.
This frequency will increase to five flights a week from March 27th.