More people are choosing to fly to exotic mid to long haul destinations for their main holiday, it has been revealed.
According to an "Up and Coming Destinations for 2009" survey by travel website Opodo, more people are flying to far-flung destinations in search of adventure, rather than the traditional seven or 14-night European break.
Commenting on the findings, Opodo UK director Caroline Noble said: "We’re noticing a trend for our customers to invest their time and money into destinations that are a bit further away, but perhaps cheaper when they arrive."
Ms Noble said that more passengers were flying further afield because the strength of the Euro gives people an opportunity to visit places in non-Euro zones.
Peruvian capital Lima saw the biggest jump in visitors, with 98 percent more people visiting the city between January and August 2008 compared to the same period last year.
The Conde Nast Traveller Readers’ Choice Awards, which took place earlier this week, revealed Sydney to be travellers’ top city destination.
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