Increasing numbers of Brits are expected to travel on cheap flights to Jamaica this year and into 2011.
This is according to the Jamaica Tourist Board, which recorded a 9.2 percent increase in the number of international tourists visiting the island during the first quarter of 2010 compared to the same time last year.
A spokesman from the organisation said that one of the reasons for Jamaica’s increasing popularity is that is offers "great value for money", while additional flights to the island have made it more accessible.
"The new BA route from London to Montego Bay route has given UK travellers even more choice when travelling to Jamaica, and the beautiful beaches and tropical climate ensure Jamaica continues to be an attractive sunshine getaway for many Brits," he commented.
The Jamaica Tourist Board spokesman went on to say that the Caribbean island boasts a "fantastic variety" of adventure activities and a range of unique cultural experiences.
New hotel openings, attractions and more flights to Jamaica have all been touted as reasons for the island’s boosted popularity.